You might have heard the phrase: “The money is in the list.” And it’s true—email marketing remains one of the most powerful tools for growing a business, especially when you’re starting out.
An email list gives you direct access to your audience, without relying on algorithms or social media. It helps build trust, promote your offers, and turn followers into paying clients.
Neste artigo, você vai aprender como construir uma lista de e-mails do zero, mesmo que ainda não tenha um site ou produto pronto.
Why Build an Email List?
Unlike social media followers, an email list is:
- Owned by you (not controlled by platforms)
- Direct (your message lands in someone’s inbox)
- Personal (people invite you into their space)
- Effective (email still converts better than most channels)
It also allows you to nurture relationships over time and launch products with more confidence.
1. Choose an Email Marketing Platform
Start by signing up for a beginner-friendly email platform. Some great free options include:
- MailerLite (very intuitive and great for automation)
- ConvertKit (great for creators and small businesses)
- Mailchimp (popular, though less flexible long-term)
Your platform should let you:
- Create forms and landing pages
- Send automated welcome emails
- Segment your list
- Track open and click rates
Start with the free plan—most give you up to 1,000 subscribers at no cost.
2. Create a Simple Lead Magnet
People don’t give out their email for nothing. You need a lead magnet—a free, valuable resource that solves a small problem for your ideal client.
Examples:
- A checklist (e.g., “10 Tools Every Freelancer Needs”)
- A short PDF guide (e.g., “How to Write Your First Blog Post”)
- A quiz with results
- A free mini-course or video
- A downloadable template or planner
Make it specific, simple, and actionable. It should give people a quick win.
3. Build a Landing Page or Signup Form
Now that you have a lead magnet, create a landing page where people can sign up.
Your landing page should include:
- A headline that states the benefit (“Get My Free Guide to X”)
- A short paragraph or bullet points explaining what they’ll get
- A form to enter name and email
- A call-to-action button (“Download Now” or “Get Instant Access”)
If you don’t have a website yet, use the landing page builder included in your email platform.
4. Write a Welcome Email
This is the first message someone receives after subscribing. Use it to:
- Thank them for joining
- Deliver the lead magnet
- Tell them who you are and what to expect
- Invite them to connect on social media or reply
Make it warm, short, and personal. This is your chance to make a great first impression.
5. Promote Your Lead Magnet
Now it’s time to spread the word. Promote your signup link on:
- Your Instagram bio
- Your Facebook page or group
- Blog posts or guest content
- LinkedIn profile
- YouTube video descriptions
- Your WhatsApp or Telegram status
- Online communities where your audience hangs out
Repeat the promotion often. New followers won’t see your offer unless you remind them.
6. Add Signups to Your Existing Content
Wherever you already create content, add opt-in opportunities:
- At the end of blog posts
- In your TikTok or Instagram captions
- During live videos or webinars
- As a pop-up on your website
- In your email signature
The more touchpoints, the faster your list grows.
7. Send Regular Value-Based Emails
Don’t ghost your list after they sign up.
Send emails that:
- Educate (tips, how-tos, lessons)
- Inspire (stories, wins, motivation)
- Entertain (relatable content, fun news)
- Invite (to comment, join, reply, or buy)
Be consistent—even if it’s just one email per week. This builds trust and keeps you top of mind.
8. Track and Improve
Check your:
- Open rates (aim for 25–40%)
- Click rates (2–5% is a good average)
- Unsubscribes (a few are normal)
Use these numbers to test subject lines, improve copy, or segment your audience for better targeting.
Final Thoughts: Start Simple, Grow Consistently
Building an email list is one of the smartest long-term moves you can make as an entrepreneur. It doesn’t require a huge audience—just consistency, value, and a way for people to connect with you off social media.
Start today with one lead magnet and one landing page. Grow from there. Your future business will thank you.