You don’t need a full website to grow your business or start making sales. A well-crafted landing page can do the job—even better.
A landing page is a standalone web page designed to drive one specific action: collecting emails, booking a call, selling a product, or promoting a lead magnet.
Whether you’re building your list, launching a service, or offering a freebie, this guide will show you how to create a high-converting landing page from scratch—even if you’re not a tech expert.
What Makes a Great Landing Page?
A good landing page is:
- Focused on ONE goal (not a full website with distractions)
- Clear and benefit-driven
- Designed for conversion (getting the user to take action)
- Mobile-friendly
- Fast to load and easy to navigate
Let’s break down how to create one step by step.
Step 1: Choose Your Goal
Before you start designing, ask:
- What do I want the visitor to do?
- Sign up for a freebie?
- Book a discovery call?
- Buy a product?
- Join a waitlist?
Focus on one goal per landing page. This clarity increases conversions.
Step 2: Pick a Platform (No Coding Required)
There are tons of beginner-friendly platforms that let you create beautiful landing pages fast:
- Carrd – ultra simple, great for one-page setups
- MailerLite – free and integrates with email lists
- ConvertKit – great for creators
- Notion (with Super or Potion add-ons)
- Wix or Squarespace
- Leadpages or ClickFunnels (more advanced)
Start with a free or low-cost tool. You can always upgrade later.
Step 3: Write a Clear and Compelling Headline
Your headline is the first thing visitors read. Make it count.
A great headline:
- Tells people what they’ll get
- Highlights a benefit or solves a problem
- Is short, simple, and specific
Examples:
- “Get More Clients with My Free Content Calendar Template”
- “Book a Free 15-Minute Call to Plan Your First Product Launch”
- “Learn to Price Your Services with Confidence—Free Guide Inside”
Make sure it’s centered around the visitor’s desire, not just your offer.
Step 4: Describe the Benefits Clearly
Use a short paragraph or bullet points to explain:
- What the user will get
- Why it matters
- What results they can expect
Avoid fluff. Focus on how your offer makes life easier, faster, better, or less stressful.
Bonus: Use numbers, visuals, or short testimonials to build credibility.
Step 5: Add a Strong Call to Action (CTA)
Your CTA is the button that drives action.
Make it:
- Clear: “Download Now,” “Join the List,” “Book Your Spot”
- Visible: use a bold color and place it multiple times
- Direct: avoid vague terms like “Submit” or “Click Here”
Tip: Add urgency (limited spots or time-sensitive) when possible.
Step 6: Include an Image or Mockup
Visuals help visitors understand your offer faster.
Use:
- A mockup of your ebook, guide, or template
- A picture of you (if personal branding matters)
- A screenshot or preview of what’s inside
- A quick video (optional but powerful)
Free tools: Canva, SmartMockups, or screenshots of your content
Step 7: Collect Email Addresses (If Building a List)
Connect your landing page to your email platform so you can:
- Deliver lead magnets automatically
- Send a welcome email or nurture sequence
- Follow up with new subscribers
Most platforms (like MailerLite or ConvertKit) offer this built-in. Just connect your form to your list, and you’re ready.
Step 8: Optimize for Mobile
Most people will view your landing page on their phone.
Double-check:
- Is the text easy to read?
- Do buttons work on smaller screens?
- Are images too large or slow to load?
Tip: Preview on your own phone before sharing.
Step 9: Share Your Page (and Track Results)
Post your landing page link:
- In your Instagram bio
- On your LinkedIn profile
- Inside your blog or YouTube description
- In emails or DMs
- On Facebook groups or Reddit (where allowed)
Use tools like Bit.ly, Google Analytics, or built-in platform stats to monitor:
- Visits
- Conversions
- Bounce rate
Extra Tips for Higher Conversions
✅ Keep it short—1 page is enough
✅ Remove distractions (no extra links or menus)
✅ Use social proof or testimonials
✅ Add a countdown or deadline if relevant
✅ Keep your language conversational, not corporate
Final Thoughts: One Page Can Change Everything
Your landing page doesn’t need to be perfect—it just needs to do its job.
With one clear message, a focused call to action, and a clean layout, you can start collecting leads, booking clients, or selling products today.
Start small. Launch quickly. Improve over time.